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Utz 的改變 5 十月, 2007

Filed under: S.D.P — cerescoffee @ 5:14 上午

From Utz Kapeh to UTZ CERTIFIED!

“Utz Kapeh”, meaning good coffee in a Maya language, has been the name of the global standard for socially and environmentally responsible coffee growing and sourcing. In a matter of 5 years Utz Kapeh became the greatest coffee certification program in the world.

We recently decided to update our name and logo to reflect our confidence that the day is approaching when responsible and traceable coffee will be the global standard. UTZ CERTIFIED in bold letters and the waving flag in the logo are deliberately chosen to symbolize this confidence.

There is no change in our program, no concessions from our mission; only an update in name and logo… So drinkers of responsible coffee; from now on look for this logo on the coffee that you’re buying!

 

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